Contextual Advertising
Although it sounds obvious, in a literate environment like the Internet,
words and text are considered far more relevant than pictures. The Click Through
Rate (CTR) for text links is almost 4 times higher than on banner
links.
Where the links are truly contextual, e.g. inside an advertorial or
editorial advertisement, the CTR is 10 times higher than that of banners.
Advertising on Snowbird.Net is content driven.
An 'active listing' purchased on Snowbird.Net is, in essence, an
advertorial for your company. It contains a high degree of content about your
company and the products you sell, and includes a 'call to action' in the form
of generating leads and or feedback. To see a sample, click here.
Advertising on Snowbird.Net is interactive.
An active listing is also interactive with the rest of Snowbird.Net. It features in our internal search engine (so that someone
looking for 'your product' in 'your town' can locate your advertorial)
Active listings are also featured prominently and in context
elsewhere on the site. Not least of which is the 'shop the marketplace'
section that allows SnowBirds to obtain multiple quotes with a few clicks.
Advertising on Snowbird.Net has a measurable Return On Investment
(ROI)
Active listings generate a measurable result - sales leads, requests
for information and general feedback.
Pricing
Pricing for an active listing is *currently $2080, payable annually
in advance. This includes all set up, creative and full hosting for
a year.
We feel investing the equivalent of $40 a week is exceptional value. The listing need only generate
a few leads in that time to pay for itself.
*Please note: This price is subject to change, and has increased, on a section by
section basis, to reflect the increase in traffic and the increased
level of development of the relevant section. Early adopters, lock in
the lower rate for the full year.
You can apply for an active listing, by using the form below.
