SNOWBIRD: Marketing To Seniors

There are a number of stereotypes about SnowBirds, one of which is that they are reluctant to embrace new technologies. In the case of the internet, nothing could be further from the truth.

The Mature Marketplace Online

The 50 plus segment is the fastest growing user, adopter and buyer in 'net' based marketing. SnowBirds realize that they can get information faster and make better buying decisions by using the internet.

Current estimates for online usage indicate that there are about 20 million seniors online in the U.S. and about 2.5 million in Canada. (Canada skews slightly higher due to its history of early adoption) 

SnowBirds have interesting usage patterns too. They are similar to the 18-34 category in that they spend more time online and are more likely to use interactive features like chat programs. They are different in that they are much more literate and tend to stay longer and visit deeper into websites than their children or grandchildren. 

The Challenge

However, for SnowBirds, getting relevant information on the internet is like finding a needle in several million haystacks. Information is difficult, if not impossible to find. Often the information is biased, out of date or simply unreadable.

Snowbird.Net is unique

Snowbird.Net is unique because it offers a constantly updated, central resource of un-biased information.

Layout is SnowBird friendly: With large readable fonts, low glare backgrounds. The system is robust, and is highly compatible with a broad range of browsers.

High content to noise ratio: Snowbird.Net is a very, very high content environment. News feeds that are updated 24 hours a day...Weather...SnowBird specific articles and tips, all contribute to a site that is both informative and entertaining.

Freebies: We continue to add free offers such as Snowmail, Free long distance, free internet service and so on as part of the continuing value that we add to our relationship with visitors. 

These are some of the many reasons SnowBirds come to visit, and, as importantly, why they choose to come back.

Next: How we promote Snowbird.Net

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